Search Engine Optimization – Jeff Ownby Knows What He’s Doing

I ( Ownby ) have been doing search engine optimization (seo) since about 1996, long before the majority of marketing people  even knew what this meant or the importance of it.  I guess I was a web 2.0 guy in a web 1.0 world.  It was really hard to get gigs doing this back then,  and now it’s a matter of fighting against the agencies and design firms who sell this service into their existing clients even though they don’t do it well. 

One thing that has always killed me was not having great rankings for my OWN keywords in my industry.  It wasn’t because we couldn’t do it. It was more the result of not having any time to do it because we were so focused on doing it for our clients.  It was the classic case of the cobbler’s kids who didn’t have any shoes.

In October,  we decided to focus a little more on our site for the term search engine optimization.  It’s now Decemember and I just noticed some increased traffic coming in from this term.  I checked in MSN ( and Live.com, which is Windows default search engine) and got a great Christimas present for the company – a #4 listing. Here is a direct link to the listing if it still shows up.

 

We’re still not showing up well in Yahoo and Google,  but these things usually start in MSN and then move to the others as you build up your strategy.

I’m so glad we finally spent some time in our own house and got some good results.

Filed under Online Marketing by jeff | Comment (0)